Collection: Cases
Case studies written by CMP’s case writers and faculty partners focus on featuring organisations operating or based in Asia. Original field research provides most CMP cases with privileged first-hand information that comes directly from organisations.
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Twittamentary: Crowdsourcing a Project
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Hamrlick Brewing
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Vinamilk: Fruit Juice for Kids in Vietnam
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Developing Local Leadership in Infineon Technologies Asia Pacific Operations
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The Proposed Merger of the Australian and Singaporean Exchanges: A Match Made in Heaven?
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Boosting Babies: Singapore’s Drive to Raise Birth Rates
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Circos: Tapping into Social Media
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Richard Wagner's Legacy: 200 Years of Battle Over Business
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Navigauge: A Disruptive Innovation to Measure Car Radio Listening
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POSCO’s Journey: Building Employee Trust Through Communication
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DBS Bank: Championing Change
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Minh Long I Porcelain Co. Ltd.
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Communication at Microsoft Services Asia
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Crisis Management at Goldman Sachs: Whistle-Blower or Disgruntled Employee?
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Viki: By the Fans, for the Fans
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TATA Salt - What to Do When a Flanker Brand Grows Up?
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