Collection: Cases
Case studies written by CMP’s case writers and faculty partners focus on featuring organisations operating or based in Asia. Original field research provides most CMP cases with privileged first-hand information that comes directly from organisations.
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Singapore’s National Council Against Drug Abuse: Bringing Across the Message that “Every High Ends in a Low”
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Keeping the Customer Satisfied: The Fall and Rise of Sa Sa (A) and (B)
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The Inbox Exercise: Performance Evaluation at ConsultSinga (A) and (B)
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Heritage and Innovation: Leveraging Family Legacy in ipse ipsa ipsum
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De Dietrich: Globalisation of a Family Business
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E-Bikes: How Best to Deploy Last-Mile Delivery Vehicles by Geographical Zoning and Topography
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Is Rice Climate’s Next Petrol? Sustainability at Loc Troi Vietnam
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POSCO: Conglomerate-led Social Enterprise in South Korea
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Toblerone Pricing at Airport Duty-Free Shops
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Bamboo Bridge Logistics: Linking Executive Remuneration to Sustainability Goals
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Singapore Public Health Hospital: Bed Management System
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ASA Philippines: Making Financial Inclusion Possible
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Welcome to Sales Management: Addition By Subtraction?
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From Leaf to Cup: Hwa Gung Tea’s Journey in Preserving and Transforming a Family’s Legacy
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ACE in Singapore: Floating Fish Farm for Food Security and Sustainability
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Uiwang Korea: Operational Efficiency at an Inland Container Depot
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