Collection: Cases
Case studies written by CMP’s case writers and faculty partners focus on featuring organisations operating or based in Asia. Original field research provides most CMP cases with privileged first-hand information that comes directly from organisations.
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Yangon Bakehouse: A Social Enterprise in Myanmar
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SingHealth: Winning the War Against Diabetes
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Tiffany & Co: Omni-Channel Strategy for the Asian Luxury Consumer
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Paris Baguette: Quintessentially French with Love from Korea
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Using Data Analytics to Manage Bed Capacity at LCX Hospital
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From Heart to Hands: Facilitating Employment for Persons with Intellectual Disabilities at MINDS (A) and (B)
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Sunmoon: Transforming an Asset-Heavy Legacy Business Model
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Improving ComfortDelGro’s Flagging Taxi Business
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Suntec Singapore: Introducing Innovations in the MICE Industry
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Agile Auditing at DBS: Embracing the Future
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Japan Airlines: Turning Around to Take Off Again
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DFS: Insuring Customer Service Excellence Through E-Learning
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Memaksa Steel
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Tuning-In to Client Needs: Matching Supply and Demand for the Television Turner Division at Infineon Asia-Pacific
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Hospice Care Association: Turnaround of a Healthcare Non-profit Organization
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Starbucks in the Forbidden City
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