Collection: Cases
Case studies written by CMP’s case writers and faculty partners focus on featuring organisations operating or based in Asia. Original field research provides most CMP cases with privileged first-hand information that comes directly from organisations.
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Luxola to Sephora Online: Opportunities in Beauty
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Data Analytics-Driven E-Commerce for the Small Seller: Zilingo
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Singapore at 50 : The Business of Nation-Building
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Amazon and Walmart on Collision Course (A&B)
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Juntos Global: Deploying Human Centered Design to Motivate the Newly Banked
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Kova: Becoming a Vietnamese Household Name in Paint
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Miracle Mangroves: Funding of Green Shields in the Bay of Bengal
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Thien Long Group Corporation: Stationery Success in Vietnam, Dynamic Ambition Beyond
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SureCash: Promoting Financial Inclusion in Bangladesh
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Mind the Drone: Virtual Reality Simulation
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Divestment of Changi International Airport Services by Temasek Holdings
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Zara in China and India
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Syntellix: Disrupting the Medical Implant Titans with a Screw that Disappears
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Rolls-Royce in Singapore: Becoming a Real Partner in the Group’s Global Network
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Zalora: Dressing Up the Mobile App to Engage Customers
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Fullerton Myanmar: Delivering Financial Inclusion Through Social Impact and Technology
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