Collection: Cases
Case studies written by CMP’s case writers and faculty partners focus on featuring organisations operating or based in Asia. Original field research provides most CMP cases with privileged first-hand information that comes directly from organisations.
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NTUC Income’s Orange Force: Powering Forward to Innovative Paths of Customer Excellence
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The Oreo in China: Time to Get it Right or to Get Out
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TATA Chemicals Brand Consolidation: Power of One?
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The Fukushima Nuclear Disaster: Leadership in Crisis
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The Fukushima Nuclear Disaster: Causes, Consequences and Implications
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A Mindfulness Training Program at If Insurance
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Lipton Tea in Turkey: Infusing a Real Flavour of Sustainability
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‘Udaan’: Tata Salt’s Endeavour to Grow Market Leadership
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Trusting “Gangbangers” in War and Peace
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Resurrecting an Institution through the Power of Story: Singapore’s New Natural History Museum
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Generations at TCS: Ever Changing Workforce
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The Gold Misses in South Korea: Icons in Marketing to Gangnam
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Jayaashree Industries: Revolutionising Sanitary Pad Use in India
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United Breweries Limited: Kingfisher Beer's Social Media Marketing Machine
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Tiger Airways Australia: Mayday! Mayday! A Lesson in Crisis Management
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Audi Fashion Festival: Building a Brand with Singapore
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