Collection: Cases
Case studies written by CMP’s case writers and faculty partners focus on featuring organisations operating or based in Asia. Original field research provides most CMP cases with privileged first-hand information that comes directly from organisations.
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Amazon Vs Walmart: Clash of Business Models
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IPI: Championing Enterprise Innovation in Singapore
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The Other WTO: Using Toilet Humour to Facilitate Global Access to Toilets
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Building the Keppel Seghers Tuas WTE Plant to Support Sustainable Waste Management
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Ant Group backed MYbank: People, Planet, Profit in Rural China
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S4Capital: Disrupting the Advertising Industry
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3M: Rethinking Regionalisation to Adapt to Supply Chain Disruptions
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Building a Global Omni-channel Commerce Ecosystem: The Shopify Story
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From Broadcaster to National Media Network: Tracing Mediacorp’s Evolution to a Transmedia Ecosystem
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OneMotoring: Driving the Digital Transformation of Vehicle Services in Singapore
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Living with the Virus: Singapore’s 2021 Endemic Strategy in the COVID-19 Pandemic
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Amara Hotels & Resorts, Singapore: Building Competitive Advantage through Sustainability and CSR Initiatives
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“No More Uncle”: Asian Men’s Beauty Care in the Forefront of Gender-Neutral Marketing
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Shenzhen Power Solution: Energising Africa’s Base of the Pyramid
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Strategy and Implementation for the Workplace of the Future: The Raffles Quay Asset Management Commercial Real Estate Story
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Marriott International: Deploying AI across Hotel Brands in Singapore
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