Collection: Cases
Case studies written by CMP’s case writers and faculty partners focus on featuring organisations operating or based in Asia. Original field research provides most CMP cases with privileged first-hand information that comes directly from organisations.
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Ideas and Not Solutions: Enabling Innovation through Internal Crowdsourcing in the Tata Group
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The Lithium Ion Battery: From Industry to Diverse Ecosystems
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To Build or Not to Build: The Real Estate Dilemma and the Rapid Rise of China’s Cold Chain Industry
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Clean Ganga Project: Using a PPP Model to Rejuvenate the River
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An Uncommon Alliance: Unilever’s ‘The Vegetarian Butcher’ Meets Singapore’s ‘The Social Kitchen’
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Riding on the Cryptocurrency and NFT Wave: Twitter Needs to “Show Me the Money”
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Growing on YouTube: Eric Kim’s Story
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REA Data Model in Designing Information Systems: A Simulation Case
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Evie.ai: Charting the Career of an AI Personal Assistant
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Riding the Decarbonisation Wave: BHP and its LNG-Fuelled Vessels
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Yamamotoyama: Tradition and Change in a 300-Year-Old Shinise
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Better Decision-Making Through Mindfulness-Based Strategic Awareness Training
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Ant Fortune: Providing Universal Wealth Management Services in China
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Wingspan: Infosys Digital Learning Platform Takes Off in the Age of Disruption
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No Longer Left on the Shelf: How Savour! Made Yet-to-be-Sold F&B Products an Attractive Proposition
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Amazon Vs Walmart: Clash of Business Models
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