Collection: Cases
Case studies written by CMP’s case writers and faculty partners focus on featuring organisations operating or based in Asia. Original field research provides most CMP cases with privileged first-hand information that comes directly from organisations.
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Food from the Heart’s Digital Transformation Journey: Change Strategy and Leadership
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State Property Jewellery: Going for Gold with a Search Engine Optimisation (SEO) Strategy
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JUMBO Group: Transformation Recipe for Building and Scaling a Smart F&B Business
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Transforming Blue Bird: Indonesia’s Top Mobility Provider’s Push for Sustainable Growth and Digitalisation in the Post-COVID Era
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Banyan Tree Group: Sustainability through Shared Value
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DBS Bank: A Tech Company Going All in on AI
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EyRIS: AI for Eye-Disease Screening
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Blazing a Trail in the Charity Sector: Singapore’s Metta Welfare Association Raises Funds by Selling NFTs
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A Whistleblower’s Dilemma in the House of Wirecard (A) and (B)
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Gong Cha’s Return to Singapore: Rebuilding a Popular Bubble Tea Franchise
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Who is the Right Influencer? A Social Network Analysis
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Project Ugnayan: Feeding Manila’s Hungry During the Covid-19 Pandemic
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DMK: Rebranding a Footwear Brand to Connect with Millennials and Gen Z
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The Sustainability Sweet Spot at Jiu Zhen Nan Taiwan Pastry
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Malaysia Airlines: Culture Transformation While Flying Through Turbulence
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Furthering Sustainability at Singapore Management University: A Blueprint for Blue Skies
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