Collection: Cases
Case studies written by CMP’s case writers and faculty partners focus on featuring organisations operating or based in Asia. Original field research provides most CMP cases with privileged first-hand information that comes directly from organisations.
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BreadTalk: Continuous Innovation to Keep the Brand Fresh
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Innovation in Assurance: Doing More, and More Effectively, with Less
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YOB Bank: Application Of Text Analytics In A Retail Bank
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China’s Digital Landscape: Imitating or Innovating
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BPI Globe BanKO: Reshaping the Philippines Rural Banking System
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Tiger Airways: Incentivising Talent Through Compensation
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Olam International: Sowing the Seeds of Humility throughout the Organisation
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Lembu Dairy: Beyond Milk
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CDL: Creating Value through Sustainability
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Thermal Coal
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Unilever’s Lifebuoy in Myanmar: Soap Suds for Social Good?
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The High Flyer & the Generation Gap
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MatchMove: Business Model Evolution
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DBS Bank: Transformation Through Strategy Implementation
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Grab: Discovering New Frontiers for Growth in the Southeast Asian Sharing Economy
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Astra International: Innovation Asian Style
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