Collection: Cases
Case studies written by CMP’s case writers and faculty partners focus on featuring organisations operating or based in Asia. Original field research provides most CMP cases with privileged first-hand information that comes directly from organisations.
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Process Quality Monitoring at Altis Semiconductor
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Shanghai Tang, China’s First Luxury Brand: From Nostalgic to Chinese Contemporary Chic
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Ethical Issues in Singapore’s Real Estate Industry
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National Library Board: Building Social Capital
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Kheng Keng Auto: A Global Business Selling Scrapped Cars and Car Parts from Singapore
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Singapore Changi Airport: Check-In to a World Class Experience
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Bank Negara Indonesia: Enabling Transformative Change through Human Capital
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Future For Children: A Social Enterprise Project In Transition
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Managing Workplace Diversity
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Siam Park City: Can Affordable Pricing be Profitable?
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Coca-Cola’s ‘eKOCool’ Solar Cooler: Innovation to Empower Women Retailers in Rural India
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Steady Leadership in Choppy Seas: An Asian Maritime Perspective
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Blasting out of Singapore: AJA’s International Tech-to-Market Strategy
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BreadTalk: Continuous Innovation to Keep the Brand Fresh
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Innovation in Assurance: Doing More, and More Effectively, with Less
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YOB Bank: Application Of Text Analytics In A Retail Bank
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