Collection: Cases
Case studies written by CMP’s case writers and faculty partners focus on featuring organisations operating or based in Asia. Original field research provides most CMP cases with privileged first-hand information that comes directly from organisations.
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Unilever Platinum Stores: Building a Brand for the Community
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Tiger Balm: The Future of a Heritage
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Cultural Transformation at Microsoft IT India: Too Fast or Just Right?
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Disruption in the Air: Surf Air’s All-You-Can Fly Business Model
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The Citibank India Story: Nurturing Global Leaders
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DBS: Journey to Integrated Reporting
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HappyTap: Encouraging Handwashing in Rural Vietnam
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Sarulla Geothermal Power Project: Last Lap Challenges in the Development Process
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Sunlabob Renewable Energy: Solar Power for Laos and Beyond
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SimpliFlying: Making a Great Idea Take Flight
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Ezra Holdings: Succeeding In Succession
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Mia by Tanishq: Jewellery to Entice the Working Woman in India
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Movie, Money, Marketing: Branding ‘3 Peas in a Pod’
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Tagit: Mastering the Challenge of Scaling a Business
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Matthew’s Choices: Critical Career Decisions
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The Population Health Programme at Singapore’s Alexandra Health System
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