Singapore Post: Transforming Mail Services in the Internet Age

This case is set in August 2012 about ten months after the ‘Ready for the Future’ (RTF) Transformation Programme was implemented at Singapore Post Limited (SingPost). The programme came in response to new challenges and opportunities that had arisen in the postal industry. The results have so far been encouraging. However, will the roadmap laid out by the RTF programme empower SingPost to become a leader in delivery solutions? Is the programme comprehensive and effective enough to grow the company? And has the organisation picked the right sectors for expansion?

The material in the case allows for a discussion on issues surrounding organisational transformation in crisis, leadership, diversification, and hybrid companies in Asia. Students will gain an understanding of how an organisation can adapt and prepare for a radical change in its business model.

Inspection copies and teaching notes are available for university faculty. To receive an inspection copy and teaching note, please email cmpshop [at] smu.edu.sg with your registered faculty email ID and a link to your contact information on the faculty directory at your university as verification. An inspection copy and teaching note will then be sent to your faculty email account.

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· The Case (SMU-13-0016)

· Teaching Note (SMU-13-0016TN)

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· The Case (SMU-13-0016)

· Teaching Note (SMU-13-0016TN)